04.25 | BRETT_COOPER
Challenge:
Define a brand identity that turns Brett’s voice into a distinct, ownable presence in modern media.
Approach:
Typographic strength, intentional contrast, symbolic equity, and disciplined color—build a flexible logo suite and structured hierarchy, then define clear application rules to keep every format on-brand.
Outcome:
A comprehensive brand system and visual foundation for scale—confident, recognizable, and adaptable—built to anchor every platform, story, and future expression.
BILLABONG EUROPE
UNDER A SPELL - FRANCE / SPAIN
Concept, Direction, Production, Design
VIEW
BILLABONG U.S.
ALOHA - BIG ISLAND, HI
Concept, Direction, Production, Design
VIEW
BILLABONG U.S.
SO FAR, SO GOOD - MARFA, TX
Concept, Direction, Production, Design
VIEW
BILLABONG U.S. / EUROPE
LOST AND FOUND - NEWFOUNDLAND, CANADA
Concept, Direction, Production, Design
VIEW
BILLABONG U.S. / EUROPE
C’EST COOL - SOUTH COAST, FRANCE
Concept, Direction, Production, Design
VIEW
LINDSAY PERRY EXCLUSIVE COLLECTION FOR TILLYS
LINDSAY PERRY X BILLABONG FOR TILLYS
Concept, Direction, Production, Design
VIEW
BILLABONG U.S.
PLACES LIKE THIS - SALTON SEA, CA
Concept, Direction, Production, Design
VIEW
LINDSAY PERRY X LAURA ENEVER FOR BILLABONG
Concept, Direction, Production, Design
VIEW
BILLABONG U.S.
06.25 | BRETT_COOPER
Challenge:
Turn Brett’s unmistakable voice into a cohesive web experience, without sacrificing clarity.
Approach:
High-contrast color, headline type, cinematic hierarchy, and full-bleed imagery—layer purposeful motion to amplify presence and ship as modular templates to keep every page on-brand.
Outcome:
A design system and visual guide for dev handoff—confident, clear, and fast—scalable across pages, stories, and future formats.
03.25 | WESTERN_RAZOR
Challenge:
Translate Western Razor’s all-American craftsmanship into packaging that feels tough, refined, and unmistakably theirs.
Approach:
Americana meets nostalgia—heritage illustration, bold type, and utilitarian detailing that cue authenticity without artifice.
Outcome:
A packaging system that looks strong on shelf and in hand—distinctly American, cohesive across SKUs, and built for future line expansion.
